Information on the collection of personal data
This policy provides information about the collection of data relating to you (‘personal data’) when using our website. The ‘controller’ as per the GDPR and other national data protection laws and regulations who determines the purposes and means of the processing of personal data is:

Alfred Müller AG
Neuhofstrasse 10
CH-6340 Baar

Telefon +41 41 767 02 02
Fax +41 767 02 00
info@alfred-mueller.ch

When you contact us by email, the personal data you provide will be stored by us in order to answer your questions. We delete the data generated in this context once we are no longer required to store it, or we restrict its processing if there are any statutory retention requirements.

If we use commissioned service providers for individual functions of our service or want to use your data for marketing purposes, we will notify you of the relevant procedures that are described in detail below. We also provide information on the criteria for the storage duration that have been laid down.

Legal basis for data processing

We only process your personal data to the extent that this is necessary to provide a functional website as well as our content and services. Your personal data will generally only be processed after we have obtained your consent. The exception to this are cases where, for reasons of fact, it is not possible to obtain your prior consent and the processing of data is permitted by law.

Insofar as we obtain your consent for the processing of your personal data, Art. 6 (1) (a) GDPR serves as the legal basis for the processing. If the processing is necessary to safeguard a legitimate interest of our company and if your interests, fundamental rights and fundamental freedoms do not outweigh the first aforementioned interest, Art. 6 (1) (f) GDPR serves as the legal basis for the processing.

Data erasure and storage period

Your personal data will be erased or locked as soon as the purpose of storage ceases to apply. The data may also be stored if this is provided for by directives, laws or other regulations to which the controller is subject. The data will also be locked or erased if a storage period prescribed by the aforementioned provisions expires, unless there is a need to store the data for a longer period in order to conclude a contract or perform a contract.

Your rights when using our website

You have the following rights vis-à-vis us with regard to your personal data:

- Right to information about your personal data stored by us
- Right to rectification or erasure
- Right to restriction of processing
- Right to object to processing
- Right to data portability

You also have the right to make a complaint to a data protection supervisory authority about the processing of your personal data by us.

Collection of personal data when visiting our website

In the case of the use of the website for information purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect the personal data that your browser transmits to our server. If you wish to view our website, our system collects the following information, which is technically necessary for us to display our website to you and to ensure its stability and security:

- Your IP address
- Date and time of the request
- Time zone difference to Greenwich Mean Time (GMT)
- Content of the request (specific page)
- Access status/HTTP status code
- The amount of data transmitted in each case
- Website from which the request comes
- Operating system and its user interface
- Language and version of the browser software

The data is also stored in the log files of our system. This data is not stored together with other personal data. The legal basis for the collection and temporary storage of data is Art. 6 (1) sentence 1 (f) GDPR. Since the collection of data for the provision of the website and the storage of data in the log files is essential for the operation of the website, there is no right of objection.

Use of cookies

In addition to the data mentioned above, cookies are also stored on your computer when you use our website. Cookies are small text files that are stored on the hard drive assigned by the browser you are using and they send us certain information. Cookies cannot run programs or infect your computer with viruses. They are used to make the internet service as a whole more user-friendly and effective.

Most browsers accept cookies automatically. However, you can configure your browser settings according to your preferences and refuse to accept third-party cookies or all cookies, for example. Please note, however, that in this case you may not be able to use all of the functions of this website.

This website uses the following session cookies:

_gat alfred-mueller.ch (HTTP cookie) is used by Google Analytics to restrict the request rate
_gid alfred-mueller.ch (HTTP cookie) registers a unique ID that is used to generate statistical data about your use of the website

Session cookies store a session ID, with which different requests from your browser can be assigned to the joint session. They are automatically erased when you close the browser. Session cookies allow your computer to be recognised when you revisit our website.

This website uses the following persistent cookies:

_ga alfred-mueller.ch (HTTP cookie, 2 years) registers a unique ID that is used to generate statistical data about your use of the website.

Persistent cookies are automatically erased after a certain time, which can vary depending on the cookie. You can delete these cookies at any time in your browser’s security settings.

Die Rechtsgrundlage für die Verarbeitung von Personendaten unter Verwendung von Cookies ist Art. 6 Abs. 1 lit. f DSGVO.

Use of Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (Google). Google Analytics uses cookies that are stored on your computer and enable your use of the website to be analysed. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be truncated beforehand by Google within Member States of the European Union or in other countries that are

Contracting Parties to the Agreement on the European Economic Area.

Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity and provide the website operator with other services associated with website and internet use.

Google does not combine the IP address transmitted to Google Analytics by your browser with other data.

You can prevent the storage of cookies by adjusting your browser software settings accordingly; please note, however, that in this case you may not be able to make full use of all of the functions of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available under the following link:http://tools.google.com/dlpage….

This website uses Google Analytics with the extension ‘_anonymizeIp()’. As a result, truncated IP addresses are processed, which means that correlation to a person can be ruled out. Insofar as the data collected about you contains a personal reference, this will be immediately excluded and the personal data will be erased immediately.

We use Google Analytics to analyse and regularly improve the use of our website. We can use the statistics obtained to improve our offering and make it more interesting for you as a user. For the exceptional cases where personal data is transferred to the USA, Google has committed to compliance with the EU-US Privacy Shield https://www.privacyshield.gov/… framework.

Information about the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of use: http://www.google.com/analytic…, Overview of data protection: http://www.google.com/…, as well as the Privacy Policy: https://policies.google.com/p….

This website also uses Google Analytics to analyse visitor flows across devices, which is carried out via a user ID. You can disable this cross-device analysis of your usage in your customer account under ‘My data’, ‘Personal data’.

The legal basis for the processing of personal data using Google Analytics is Art. 6 (1) (f) GDPR. We have entered into a commissioned data processing agreement with Google and fully implement the strict requirements of the GDPR when using Google Analytics.

Use of Google Tag Manager

Our website uses the Google Tag Manager tool. Google Tag Manager allows website tags to be managed via a single interface. Google Tag Manager does not collect personal data, but triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If it has been disabled at domain or cookie level, it will remain in effect for all tracking tags that are implemented using Google Tag Manager.

Data security

We take technical and organisational measures to protect our website and other systems against the loss, destruction, access, alteration or distribution of your data by unauthorised persons. However, in spite of regular controls, complete protection against all risks is not possible.

The industry encryption standard SSL (Secure Sockets Layer) is used in some areas of the website. This ensures the confidentiality of your personal information over the internet.